{"id":2897,"date":"2020-02-27T16:48:40","date_gmt":"2020-02-27T07:48:40","guid":{"rendered":"https:\/\/deha.co.jp\/magazine\/?p=2897"},"modified":"2021-09-14T02:15:58","modified_gmt":"2021-09-13T17:15:58","slug":"ma-tools-top5","status":"publish","type":"post","link":"https:\/\/deha.co.jp\/magazine\/ma-tools-top5\/","title":{"rendered":"\u81ea\u793e\u306b\u30d4\u30c3\u30bf\u30ea\u306eMA\u30c4\u30fc\u30eb\u3092\u63a2\u305d\u3046\uff01\u30b7\u30a7\u30a2\u30d9\u30b9\u30c85\u306e\u7279\u9577"},"content":{"rendered":"\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\uff08MA\u30c4\u30fc\u30eb\uff09\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u81ea\u52d5\u5316\u3057\u3066\u304f\u308c\u308b\u30c4\u30fc\u30eb\u3067\u3001\u696d\u52d9\u52b9\u7387\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3042\u3063\u3066\u8fd1\u5e74\u4eba\u6c17\u304c\u51fa\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u305d\u3093\u306aMA\u30c4\u30fc\u30eb\u306b\u306f\u69d8\u3005\u306a\u7a2e\u985e\u304c\u3042\u308a\u3001\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066\u6a5f\u80fd\u3084\u5f97\u610f\u3068\u3059\u308b\u5206\u91ce\u3001\u4fa1\u683c\u306a\u3069\u3082\u7570\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u305d\u3053\u3067\u4eca\u56de\u306f\u300c<a href=\"https:\/\/datasign.jp\/blog\/datasign-report-docodoco-20190331\/\">DataSign Web\u30b5\u30fc\u30d3\u30b9\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8 2019.3<\/a>\u300d\u3067\u516c\u958b\u3055\u308c\u305f\u300cMA\u30c4\u30fc\u30eb\u306e\u30b7\u30a7\u30a2\u30d9\u30b9\u30c85\u300d\u304b\u3089\u4eba\u6c17\u306e\u300cMA\u30c4\u30fc\u30eb\u300d\u306e\u7279\u9577\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul><li><strong>\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u516c\u958b\u3057\u305f\u3051\u3069\u30a2\u30af\u30bb\u30b9\u6570\u306e\u96c6\u8a08\u30c7\u30fc\u30bf\u304b\u3089\u3069\u3046\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u3066\u3088\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u65b9<\/strong><\/li><li><strong>\u9867\u5ba2\u306e\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u304c\u84c4\u7a4d\u3055\u308c\u3066\u304d\u305f\u3051\u308c\u3069\u3001\u30a4\u30de\u30a4\u30c1\u6d3b\u7528\u3067\u304d\u3066\u3044\u306a\u3044\u65b9<\/strong><\/li><li><strong>MA\u30c4\u30fc\u30eb\u304c\u6c17\u306b\u306a\u308b\u65b9<\/strong><\/li><\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306b\u5f53\u3066\u306f\u307e\u308b\u65b9\u306b\u304a\u3059\u3059\u3081\u306e\u8a18\u4e8b\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3092\u8aad\u3081\u3070\u3069\u3046\u3044\u3063\u305fMA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308c\u3070\u3044\u3044\u304b\u306e\u53c2\u8003\u306b\u306a\u308b\u3053\u3068\u9593\u9055\u3044\u306a\u3057\u3067\u3059\u3088\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">MA\u30c4\u30fc\u30eb\u306e\u30b7\u30a7\u30a2\u30d9\u30b9\u30c85<\/h2>\n\n\n\n<p>\u300c<a href=\"https:\/\/datasign.jp\/blog\/datasign-report-docodoco-20190331\/\">DataSign Web\u30b5\u30fc\u30d3\u30b9\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8 2019.3<\/a>\u300d\u306b\u3088\u308b\u3068\u3001MA\u30c4\u30fc\u30eb\u306e\u30b7\u30a7\u30a2\u30d9\u30b9\u30c85\u306f\u4ee5\u4e0b\u306e5\u88fd\u54c1\u3067\u3059\u3002<br><\/p>\n\n\n\n<p>1\u4f4d Pardot\uff08\u30d1\u30fc\u30c9\u30c3\u30c8\uff09<\/p>\n\n\n\n<p>2\u4f4d BowNow\uff08\u30d0\u30a6\u30ca\u30a6\uff09\u3000<\/p>\n\n\n\n<p>3\u4f4d Marketo\uff08\u30de\u30eb\u30b1\u30c8\uff09<\/p>\n\n\n\n<p>4\u4f4d List Finder\uff08\u30ea\u30b9\u30c8\u30d5\u30a1\u30a4\u30f3\u30c0\u30fc\uff09<\/p>\n\n\n\n<p>5\u4f4d Hubspot\uff08\u30cf\u30d6\u30b9\u30dd\u30c3\u30c8\uff09<\/p>\n\n\n\n<p><strong>\u3053\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3060\u3051\u3092\u898b\u3066\u300cSalesforce\u306e\u88fd\u54c1\u3060\u3057\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u898b\u305f\u3089\u3088\u3055\u305d\u3046\u3060\u3057\u30011\u4f4d\u3060\u304b\u3089Pardot\u3067\u3044\u3044\u306e\u3067\u306f\u300d\u3068\u3059\u3050\u306b\u8003\u3048\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/strong><\/p>\n\n\n\n<p>\u30b7\u30a7\u30a2\u304c\u4e0a\u4f4d\u3067\u53e3\u30b3\u30df\u8a55\u4fa1\u304c\u9ad8\u3044\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u3054\u81ea\u8eab\u306e\u4f1a\u793e\u306b\u3068\u3063\u3066\u3082\u3088\u3044\u30c4\u30fc\u30eb\u3068\u5224\u65ad\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u30e1\u30fc\u30eb\u914d\u4fe1\u306b\u529b\u3092\u5165\u308c\u305f\u3044\u306e\u304b\u3001\u5206\u6790\u529b\u3092\u5f37\u5316\u3057\u305f\u3044\u306e\u304b\u3001\u305d\u3082\u305d\u3082\u300cBtoB\u306a\u306e\u304bBtoC\u306a\u306e\u304b\u300d\u306a\u3069\u76ee\u7684\u306b\u3088\u3063\u3066\u9078\u5b9a\u65b9\u6cd5\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u305d\u308c\u305e\u308c\u306eMA\u30c4\u30fc\u30eb\u306e\u6982\u8981\u3001\u5f97\u610f\u5206\u91ce\u306a\u3069\u3092\u7406\u89e3\u3057\u3001\u9078\u5b9a\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ocY9VZCT3Fz-hnfLn4lEsh_D6s8969RyuyiV_2uQTTQv4iCm4FT8UNQzeU6i9uJXoIW17W5BElq9UCJm5Tap9AMJ5ufuw-ZA6-6Qf2f39EdxT0JqP43z8QgkM_ZQBFJLpN2v--6b\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1\u4f4d\u300cPardot\u300d \/ Salesforce\u793e<\/h3>\n\n\n\n<p>\u300cSalesforce\u300d\u306e\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u308c\u3070\u30c7\u30fc\u30bf\u304c\u4e00\u5143\u7ba1\u7406\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u7b2c\u4e00\u5019\u88dc\u306b\u3042\u3052\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>\u6a5f\u80fd\u7b49\u306e\u5185\u5bb9\u306f3\u4f4d\u306e\u300cMarketo\u300d\u306b\u8fd1\u3044\u3067\u3059\u304c\u3001<strong>Salesforse\u88fd\u54c1\u3084\u4ed6\u793e\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u9023\u643a\u304c\u3067\u304d\u308b\u3053\u3068\u304c\u6700\u5927\u306e\u5f37\u307f\u3067\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u3058\u3064\u306f\u300cSalesforce\u300d\u306b\u306f\u300cMarketing Cloud\u300d\u3068\u3044\u3046MA\u30c4\u30fc\u30eb\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300cPardot\u300d\u3068\u306e\u9055\u3044\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u624b\u6cd5\u306b\u3042\u308a\u307e\u3059\u3002\u300cMarketing Cloud\u300d\u306f\u96c6\u5ba2\u578b\u30d3\u30b8\u30cd\u30b9\u7528\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b3\u30f3\u30d3\u30cb\u3084\u767e\u8ca8\u5e97\u30fb\u30b9\u30fc\u30d1\u30fc\u306a\u3069\u306e\u5e97\u8217\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u306b\u6765\u3066\u3082\u3089\u3046\u3053\u3068\u3001\u3092\u7b2c\u4e00\u306b\u8003\u3048\u305f\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u305d\u308c\u306b\u5bfe\u3057\u300cPardot\u300d\u306f\u5546\u8ac7\u578b\u30d3\u30b8\u30cd\u30b9\u7528\u3067\u3059\u30021\u4ef61\u4ef6\u306e\u5546\u8ac7\u306b\u55b6\u696d\u62c5\u5f53\u304c\u3064\u3044\u3066\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u306a\u304c\u3089\u8cfc\u8cb7\u306b\u3064\u306a\u3052\u308b\u5834\u5408\u306b\u30d1\u30ef\u30fc\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/strong><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2\u4f4d\u300cBowNow\u300d \/ Mtame\u793e<\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u81ea\u52d5\u5316\u306f\u3082\u3061\u308d\u3093\u3067\u3059\u304c\u3001\u81ea\u52d5\u5316\u524d\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u52b9\u7387\u5316\u306b\u3082\u529b\u3092\u5165\u308c\u3066\u3044\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u5927\u306e\u7279\u9577\u306f\u300c\u7121\u6599\u7248\u304c\u3042\u308b\u300d\u300c\u6700\u5c0f\u9650\u306e\u8a2d\u5b9a\u3067\u3059\u3050\u306b\u4f7f\u3048\u308b\u624b\u8efd\u3055\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7121\u6599\u7248\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3057\u3001\u6a5f\u80fd\u8ffd\u52a0\u304c\u5fc5\u8981\u306b\u306a\u3063\u305f\u3089\u8ab2\u91d1\u3057\u3066\u5229\u7528\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5546\u8ac7\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u76ee\u7684\u306e\u4f01\u696d\u5411\u304d\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3\u4f4d\u300cMarketo\u300d \/ Marketo\u793e\uff08Adobe\u95a2\u9023\u4f1a\u793e\uff09<\/h3>\n\n\n\n<p>Marketo\u306e\u6700\u5927\u306e\u5f37\u307f\u306fMA\u30c4\u30fc\u30eb\u5c02\u9580\u306e\u30b7\u30b9\u30c6\u30e0\u958b\u767a\u4f1a\u793e\u3067\u3042\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>BtoB,BtoC\u306e\u3069\u3061\u3089\u306b\u3082\u5bfe\u5fdc\u3057\u3001\u58f2\u4e0a\u5b9f\u7e3e\u30a2\u30c3\u30d7\u3092\u6700\u5927\u9650\u306b\u5b9f\u73fe\u3067\u304d\u308b\u3088\u3046\u3055\u307e\u3056\u307e\u306a\u6a5f\u80fd\u3092\u642d\u8f09\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<p>\u307e\u305fBI\u30c4\u30fc\u30eb\u3001\u30c1\u30e3\u30c3\u30c8\u30c4\u30fc\u30eb\u3001\u540d\u523a\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306a\u3069\u5e45\u5e83\u3044\u30b8\u30e3\u30f3\u30eb\u306e\u4ed6\u793e\u88fd\u54c1\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u3092\u5f37\u5316\u3059\u308b\u63d0\u6848\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u304c\u5f97\u610f\u3067\u3059\u3002<br><\/p>\n\n\n\n<h3 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